Marketing activity - is one of the functions of the enterprise, so its strategy is automatically one of the functional strategies of the enterprise, but in undertaking all activities, the needs of buyers are the fundamental point of reference, the marketing function becomes the integrator that unites all other functional areas of the enterprise. In this
Marketing activity - is one of the functions of the enterprise, so its strategy is automatically one of the functional strategies of the enterprise, but in undertaking all activities, the needs of buyers are the fundamental point of reference, the marketing function becomes the integrator that unites all other functional areas of the enterprise. In this
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